The odd thing about occult kitsch, especially in a more secularised cultural context, is that it sometimes misses out what made people fear evil forces in prior times. Let alone what else is witchy and scary. Actually at some point or another in China and Japan, many people used to fear foxes a lot because they believed they either instigate or get used in witchcraft. Similar things can be said of dogs and wolves.
I even read a book called ‘Displaying of Supposed Witchcraft’ where witches are also said to appear as dogs and wolves as well as having them for familiars. It’s not just a feature of Renaissance European witchcraft but also the case in Zambia, Cameroon, Uganda, Ghana and South Africa (though it may also depend on the community and region so). Even primates (especially baboons and/or gorillas though sometimes vervets and others) also get associated with witchcraft.
Perhaps it’s not so much (and always) the outright celebration of witchcraft but rather a loss in fear of witchcraft especially in what else is associated with witchcraft, though it still depends on place and community so.
fynm 