I think I visited the website before in 2006 when it used to sell Goth clothing, albeit very stylish ones at that where I think those kinds of clothing caught on with the non-Goth audience and so began shifting to doing bridal dresses outside of the Goth subculture. There were other Goth fashion websites I visited before, though I think with Fairy Gothmother it hit a cord with the non-Goth audience with its beautiful, well-made dresses that it changed market to sell lovely bridal dresses this way I think.
Now compare the dresses at Drac in a Box, a defunct Goth clothing store and website, where the dresses and outfits are well-done but nowhere as stylish as the Fairy Gothmother versions are. Either that Drac in a Box didn’t expand its market to cater to a non-Goth audience or that the styling’s very subculture as to not pander to them without even trying or something.
Fairy Gothmother’s a very interesting store that started out as a Goth clothing store, hence the name and some of its designs are still in use today before branching out to do bridal clothing. It made very beautiful, stylish gowns that I think has caught the interest of non-Goths which says a lot about the quality of clothing. Not that the outfits of other Goth stores are any less stylish but there’s something about Fairy Gothmother that caught the eye of non-Goths that made the change to selling and making bridal clothing.
Nonetheless, the bridal outfits are just as beautiful as its old Goth clothing are which says a lot of the quality and craft that’s poured into those clothes.